Florist or Supermarket
If every florist had a penny for the times they have heard that “flowers are cheaper at [insert faceless corporation name here]” they would all be extremely wealthy. So what are the main differences between the supermarket and your local florists? We examine some of the differences here.
Quality & freshness
Florists typically offer higher-quality and fresher flowers compared to supermarkets. Florists often receive flower shipments directly from growers or wholesalers, ensuring that the flowers are handled properly and are at their peak freshness. Supermarkets may not prioritise the same level of care and attention to floral quality.
Variety & Selection
Florists typically offer a wider variety of flower types, colours, and arrangements compared to supermarkets. Florists often have access to a broader selection of specialty or exotic flowers, as well as seasonal blooms. Supermarkets may have a more limited selection and may not offer as many options for customisation or special requests.
Expertise & Design
Florists are trained professionals with expertise in floral design and arrangement. They can provide personalised recommendations, create custom arrangements, and offer guidance on flower selection based on the occasion and budget. Supermarkets may offer pre-made arrangements or basic bouquets without any customisation or design expertise.
Service & Experience
Florists offer a higher level of customer service and a more tailored shopping experience compared to supermarkets. Florists can assist with flower care tips, provide guidance on floral trends and styles, and offer delivery services. Importantly florists can advise on flowers that may be harmful to pets, children or vulnerable people. Supermarkets may have limited staff available to assist with floral purchases and may not offer the same level of personalised service.
Price
In general, flowers purchased from a florist tend to be more expensive than those bought from a supermarket. This price difference reflects the higher quality, expertise, and level of service provided by florists. It also takes into account buying power of supermarkets. Large supermarkets are able buy huge amounts of flower, demanding them at a low prices. This allows them to offer more budget-friendly options for customers looking for simple arrangements or basic bouquets. Flowers are usually a “loss leader” product in a supermarket – sold at less than cost price in order to attract customers into the store. Flowers are usually conveniently at the entrance to most supermarkets!
Summary
Overall, while both supermarkets and florists offer flowers for purchase, there are differences in quality, selection, expertise, service, and price. Whether you choose to shop at your local florist or at a supermarket is a matter of personal choice dependant on your budget, the occasion or individual preference. Whilst a supermarket bouquets may be fine for some occasions, they probably aren’t suitable for a wedding. If you do advice on wedding flowers, read our blog here.
